Handover of Classing Table Address

Handover of Classing Table Address by Bongani Mdhlovu, Development Officer of the Mohair Empowerment Trust at Ikwezi Municipality,

Jansenville, Eastern Cape- 11 July 2014

Your honourable MEC, Mhlibo Qoboshiyane Mayor Sizwe Mngevu Dignatories Ladies & Gentleman Thank you very much for affording us the opportunity today to present the classing tables, a donation from the stakeholders of the International Mohair Summit which was held here in Jansenville last year to emerging Mohair farmers from this area. The Eastern Cape prides itself in producing the top quality Mohair clip in the world. The Empowerment Trust endeavours to nurture the Mohair Industry by developing emerging farmers and providing them with in-depth training on all aspects of farming with Angoras. We are very fortunate that the mayor of Ikwezi Municipality, has such a passion for the growth of Mohair and we thank him for his continued support. We would also like to express our deepest gratitude to the Department of Rural Development and Agrarian Reform for their immense contribution towards the International Mohair Summit which played such a crucial role in the promotion and development of the emerging mohair farmers in the Ikwezi Local Municipality and the entire Cacadu District. In recognition for their efforts and as a result of this partnership, we hereby would like to present on behalf of the stakeholders of the International Mohair Summit classing tables to the emerging farmers of this area who have shown great potential in farming with Angoras. These tables will be a useful tool enabling the farmers to class and sort their sheared Mohair.

Handover of Classing Tables address

Handover of Classing Table Address by Bongani Mdhlovu, Development Officer of the Mohair Empowerment Trust at Ikwezi Municipality, Jansenville, Eastern Cape- 11 July 2014 Your honourable MEC, Mhlibo Qoboshiyane Mayor Sizwe Mngevu Dignatories Ladies & Gentleman Thank you very much for affording us the opportunity today to present the classing tables, a donation from the stakeholders of the International Mohair Summit which was held here in Jansenville last year to emerging Mohair farmers from this area. The Eastern Cape prides itself in producing the top quality Mohair clip in the world. The Empowerment Trust endeavours to nurture the Mohair Industry by developing emerging farmers and providing them with in-depth training on all aspects of farming with Angoras. We are very fortunate that the mayor of Ikwezi Municipality, has such a passion for the growth of Mohair and we thank him for his continued support. We would also like to express our deepest gratitude to the Department of Rural Development and Agrarian Reform for their immense contribution towards the International Mohair Summit which played such a crucial role in the promotion and development of the emerging mohair farmers in the Ikwezi Local Municipality and the entire Cacadu District. In recognition for their efforts and as a result of this partnership, we hereby would like to present on behalf of the stakeholders of the International Mohair Summit classing tables to the emerging farmers of this area who have shown great potential in farming with Angoras. These tables will be a useful tool enabling the farmers to class and sort their sheared Mohair.

Handover donated Classing Tables in Jansenville

Handover of Classing Table Address by Bongani Mdhlovu, Development Officer of the Mohair Empowerment Trust at Ikwezi Municipality, Jansenville, Eastern Cape- 11 July 2014

Your honourable MEC, Mhlibo Qoboshiyane

Mayor Sizwe Mngevu

Dignatories

Ladies & Gentleman

 

Thank you very much for affording us the opportunity today to present the classing tables, a donation from the stakeholders of  the International Mohair Summit which was held here in Jansenville last year to emerging Mohair farmers from this area.

The Eastern Cape prides itself in producing the top quality Mohair clip in the world. The Empowerment Trust endeavours to nurture the Mohair Industry by developing emerging farmers and providing them with in-depth training on all aspects of farming with Angoras.

We are very fortunate that the mayor of Ikwezi Municipality, has such a passion for the growth of Mohair and we thank him for his continued support. 

We would also like to express our deepest gratitude to the Department of Rural Development and Agrarian Reform for their immense contribution towards the International Mohair Summit which played such a crucial role in the promotion and development of the emerging mohair farmers in the Ikwezi Local Municipality and the entire Cacadu District.

In recognition for their efforts and as a result of this partnership, we hereby would like to present on behalf of the stakeholders of the International Mohair Summit  classing tables to the emerging farmers of this area who have shown great potential in farming with Angoras. These tables will be a useful tool enabling the farmers to class and sort their sheared Mohair.  MEC Mlibo Qoboshiyane hands over donated classing tables on behalf of Mohair Summit Stakeholders

Fun Facts

So far, the summit has successfully informed and educated delegates about mohair and various apsects of the industry. Delegates have also been entertained and transported to different worlds - whether it is the fabulous life of Colin Cowie, our incredible guest speaker, or the cream of the crop of the products themselves at the Prestige Ram Sale. Thanks to all our traditional and social media, those unable to attend the summit have been kept up to date on discussions and events and been able to join in the conversation and learn more about the mohair industry. The local Jansenville community has been treated to national government officials and national and international media and delegates indulging in everything their town has to offer, as well as some exciting events like the traditional braai and the street carnival and music concert that takes place on the final day (Saturday 2 November). The summit has already been a success in increasing the awareness and dialogue of the industry, and here are some interesting facts about the product and where it comes from...   Jansenville, established in 1854 by the Dutch Reformed Church (evident in the architecture of the small Karoo town) is known as the heart of mohair country, and South Africa produces more than 50% of the world's mohair - a staggering fact considering the size of our country compared to other mohair producers like Australia. This is in part due to the spectacular abundance and quality of the Eastern Cape's natural resources and great climate (with more than 300 days of sunshine a year). Additionally, the Eastern Cape is rich in floral habitats and vegetation - which were evident in the various routes taken by delegates and media into the summit. The Eastern Cape also has arguably the richest history in South Africa and is often refered to as "The Province of Legends". Jansenville is part of the Ikwezi Municipal Area and delegates soon became familiar with a man who prides himself on the success and growth of the district: Mayor Sizwe Mngwevu, proof that dynamite really does come in small packages. Mayor Mnqwevu has been hugely involved in the discussions and events of the summit and his passion for his community shines through (much like the 'diamond fibre' of mohair).   Mohair as a fibre is rich in history and is one of the most luxurious, noble and natural fibres in the world and the bulk of it is produced right here in the Eastern Cape, making it one of our most successful exports. Mohair is not only extremely luxurious, but also incredibly versatile as it can be combined with a number of other fibres to creates endless possibilities of construction and creation of products. This summit highlighted that potentiality. Furthermore, as a fibre mohair offers farmers the comfort of sustainability as it is a renewable natural resource. This is good news for the mohair community, especially as natural fibres are back in fashion all over the world. In addition to its aesthetic appeal and versatility, mohair is also almost completely non-flammable, crease resistant and extremely durable. These are just some of the qualities which make mohair a coveted natural fibre and product.   Delegates have been welcomed to the area with true Karoo hospitality and charm, an added extra to an already tremendous summit! We hope that everyone has enjoyed the summit so far and we look forward to the final day of events on Saturday.  

Day Three: Mohair Marketing

Today started off with a bang - one of the most interesting and energised discussions of the International Mohair Summit in Jansenville. The first session was aimed at discussing the strategies and effects of marketing for this lustrious local product. Once again brilliantly facilitated by Jane Stevenson and Luvuyo Bangazi, the panel consisted of key players in the marketing of mohair and important figures from the industry: Stanley Mayfield of MCA, Denys Hobson of Cape Mohair, Anle Marais from the marketing department of Mohair South Africa, and Belgian commercial engineer and founder of Casalis, Francis Vercaemst. Delegates were certainly interested in this aspect of the industry as there were many questions and a prolonged discussion even after the session came to an end! Marketing is one of the most important factors in the successful production and consumption of this Karoo gem, and mohair marketing is undoubtedly a hot topic considering the exclusivity of the product, with a simultaneous need to promote it. Key issues that came out of the session were the need for collaboration in marketing strategies and activities, as well the need to ensure capacity production by ensuring the consumer is actually buying the end product. Another important point of discussion was the need to promote the product to locals, and not just internationally as has been stressed throughout the summit (as in acclaimed guest speaker Colin Cowie's presentation on day two). It is vital that the local community of producers, manufacturers and consumers are made aware of and interested in this wonderful product. There is so much potential for mohair to become one of the most exclusive and exquisite products on the market and there are a lot of exciting initiatives in place and on the horizon to capitalize on that potential, and many were discussed today. Delegates were left with a desire to learn more and understand the process behind the marketing of mohair and we thank our panel for educating us on what is certainly an innovative aspect of an industry that is steeped in traditonal, natural processes.